It is now three days since we launched our Small Business Britain Charter based on a YouGov survey of over 1,000 small businesses in Britain, and so far the feedback has been great! As well as calling on UK Government and Banks the Small Business Britain Charter also discusses how the Small Businesses Britain community can help itself to prosper in 2010 and beyond.
One area that particularly resonated with the YouGov respondents was the importance of good customer service:
• 84% of the sample recognised good customer service as a key contributor to the success of attracting new and keeping existing customers
• 73% felt that that their greater emphasis on customer service was one of the major advantages they had over their larger rivals
• 84% backed the claim that a small business’s ability to provide a more personal touch with customer was a key advantage over their large competitors
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