Small Business Matters

Business trend predictions for 2012

2011 has been quite a year, both in business and beyond – from the summer riots, to banking fraud, and companies and countries alike going to the wall.

In cheery news, it has been mooted that ‘2012 will be the end of the world’. However, David Bowler and Julia Payne,  co-founders of business consultancy Incisive Edge,  believe it will only be the end of the world for those entrenched businesses which choose to hide.

They comment: “Those businesses which simply work to protect the balance sheet, and fail to invest in growth in a brave new world, will not succeed.”

Here, Payne and Bowler offer their predictions for business trends in 2012:

Small Business Britain: On the airwaves!

As part our Small Business Britain campaign, our managing director Pernille Bruun-Jensen, took to the airwaves to discuss the importance of UK small businesses in the run up to the election.

She chatted with more than 20 radio stations around the UK, sharing the findings of our Small Business Britain survey, as well as some of the key tips that came from the research.

Couldn’t get to the radio in time? Click on the podcast below to hear Pernille’s interview with BBC Radio Northampton (104.2-103.6FM).

BBC Northampton

 

Some of the advice that Pernille shared from small business owners around the UK included:

Be heard! Use channels such as Small Business Britain to make sure your voice is heard, and to call on the government, elected bodies, banks and the wider business community to support your success and prosperity.

Make it personal – According to our research, 84% of small businesses believe that their ability to provide a more personal touch with customers is a key advantage. Start-ups and small companies can show a fresher, newer approach and take advantage of their flexibility.

Keep on top of accounts – Awareness of how much is being spent and for what is important. Our research showed that 85% of small businesses felt the best way to manage cash flow was to always keep accounts up-to-date.

Don’t be late – Most small businesses have experienced difficulty with timely customer payments. Put simply, if you don’t get paid, you won’t be in business for long. Our research showed that the number one way to avoid late payments is to set up clear payment terms at an early stage (48%).

If you want to know more about Small Business Britain or have some comments on the Charter, please get involved and post your thoughts on our discussion boards.

Small Business Britain focuses on customer service

It is now three days since we launched our Small Business Britain Charter based on a YouGov survey of over 1,000 small businesses in Britain, and so far the feedback has been great! As well as calling on UK Government and Banks the Small Business Britain Charter also discusses how the Small Businesses Britain community can help itself to prosper in 2010 and beyond.

One area that particularly resonated with the YouGov respondents was the importance of good customer service:

• 84% of the sample recognised good customer service as a key contributor to the success of attracting   new and keeping existing customers
• 73% felt that that their greater emphasis on customer service was one of the major advantages they had over their larger rivals
• 84% backed the claim that a small business’s ability to provide a more personal touch with customer was a key advantage over their large competitors