This post is by John Sollars, serial entrepreneur and MD of online printer ink supplier, Stinkyink.com.
I started my first business back in the 80s when you had to prepare your books and VAT reports manually using day books and cash books. Because of the complexities of double entry bookkeeping I felt that my accountant was talking to me in double dutch. A modern accounts system is simple and you should be able to understand your profit and loss with ease.
Mind you, when I watch entrepreneurs presenting on Dragons' Den and they don’t understand the difference between net and gross profit, I really wonder if they are capable of running a business. These are the most basic of financial performance figures which you need to understand, yet even experienced business people are often unclear on their differences. Read on for a quick-and-easy breakdown of what they mean and why they’re important.
NB: I always quote profits before tax.
Gross Profit
What is gross profit?
Gross profit is simply your business revenue minus the cost of creating your goods/service. If you sold a desk for £80, and the materials for the desk cost £60, you have made £20 gross profit.
Calculation: Revenue − Cost of goods
Remember: Gross profit comes BEFORE deducting things such as wages and rents. It is purely the direct cost of your sale.
So what is gross profit margin?
In our previous example, our desk sells for £80 and made £20 profit, giving you a gross profit margin of 25%.
Calculation: ( Revenue − Cost of goods ) / Revenue
Remember: Gross profit margin is simply your gross profit reported as a percentage of revenue. If Product A and Product B both made £10 profit, but cost vastly different amounts to produce, you’d want to know the difference!
What does gross profit show?
Gross profit itself shows very little except how much money, before overheads, you make on each product/service you sell. Gross profit margin is the important figure, as it shows how efficiently your company uses its supplies.
Continue reading "Understanding Profit - It’s not as obvious as you might think" »




Want to get paid? Think like a banker and other lessons for and from SMEs
By November 2011, the UK’s SMEs were owed £33.6 billion in overdue payments and the average wait to get paid was about two months.
Few even try to use the legal tools at their disposal against late payers for fear of jeopardising important relationships. Is there nothing SMEs can do? Well, they can start with improving their credit management.
To help, ACCA (the Association of Chartered Certified Accountants), Experian, the Forum of Private Business, and ICM (the Institute of Credit Management) have teamed up to provide a guide on late payment: ‘Get Paid!’.
The tips in the guide are taken from an upcoming report from ACCA, ‘Getting Paid: Lessons for and from SMEs’, due to be published in March. The report includes the experiences of trade credit of large and small businesses throughout the supply chain.
See the big picture
If you sell on credit, you are, to an extent, a banker, so try to think like one! Credit is part of your cash conversion cycle - you need to balance the amount and timing of cash coming in and out of the business. Giving credit is as much a part of your business as getting orders - a profit on paper could become a loss when you add in chasing late or non-payments.
One credit controller of a large, market-dominant distribution company said most of their time was spent chasing unpaid bills and collecting little:
Be organised
Invoicing and collecting debts are not dirty words. Set up a routine and have a professional process.
Continue reading "Want to get paid? Think like a banker and other lessons for and from SMEs" »
Posted at 09:38 AM in Advice, Cash flow, Comment, Credit Management, Finance, Free resources, guest blog, Payment, Real business, Research, Startups, Top tips | Permalink | Comments (0) | TrackBack (0)
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