What better time to start up a new business than in the New Year? It’s traditionally a time of fresh starts and lots of change, and setting up a new business marks a refreshing and daring break from the norm for a lot of people.
In fact, the director general of the British Chambers of Commerce, David Frost, reported in the Daily Telegraph last week (4 January) that many new businesses in 2010 were started by those who found themselves out of a job. In a year which saw more new businesses set up than in any of the previous three years (British Bankers’ Association), the continuing rise in unemployment last year resulted in a surge in start-ups. According to Frost, ‘girl power’ was also behind the increasing popularity of self-employment as there was a hike in the number of female-led start-ups.
However, a small business owner needs more than just enthusiasm to be successful, so budding entrepreneurs should be aware of a few handy dos and don’ts in the art of starting a business.
Don’t jump into it too soon...
While it can be easy to get carried away with your ingenious idea for a business, this enthusiasm can be many people’s downfall. Ensure you have a thorough business plan and prepare for all eventualities before you start. Even trialling an idea before you dive in can be very useful to gather feedback and iron out any teething problems.
A royal business opportunity
In fact, the marriage could give a 620 million pound boost to the economy, retail researchers Verdict said on Wednesday (Reuters).
Asda has admitted that it had already produced thousands of mugs to mark the couple's engagement which will be in stores this week.
Looking further afield, in Sweden earlier this year an array of Royal wedding products were launched to capitalise on the royal wedding between Crown Princess Victoria and Daniel Westling, from coffee and cakes to umbrellas and porcelain vases (Sweden.se).
But even if you don’t have the purchasing power of Asda, there are still ways that smaller companies can benefit from the news. Alisa Donohue, owner of boutique stationary firm Creatively Engaged, notes that the “inspired by” concept is sure to be huge. She is already planning a special discount of royal-wedding-themed invites for her Facebook followers – “The key thing is to put your own spin on it so you can bring value to the product or service” (ThePortfolio.com).
Whether it’s through new products or special offers, we’d love to hear about your creative ideas on how to get the most out of the royal nuptials. Feel free to share your comments below!
Posted at 09:32 AM in Comment, GEW, Global Entrepreneurship Week, Small Business Britain, Small business success | Permalink | Comments (1) | TrackBack (0)
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