By Anthony Teasdale
The music industry isn’t something you’d immediately think of when it comes to inspiration for running your own business but pop groups have been dealing with the taxman on a personal basis since the days of rock ’n’ roll. And, in a world with competition at its heart, the likes of Radiohead, The Beatles and – yikes! – The Spice Girls can teach us all a few lessons about staying ahead, as well as how to gloriously mess everything up.
Remember the value of good marketing – The Spice Girls
Take five vaguely talented young women, throw in some catchy tunes and add in an instantly memorable catchphrase (“Girl power!”) and suddenly you have a pop phenomenon. When Smash Hits gave them all nicknames (“Posh”, “Ginger”, “Sporty”, "Baby" and "Scary", of course) and Geri wore that union jack dress, the project was complete. Cue two years of global success and careers that are still going today.
The lesson: No matter how good your product is, if you’re not marketing yourself and telling people exactly what you’re about there’s a good chance you’ll fail.
Treat your fans well – Radiohead
Free downloads, secret gigs, social media interaction, a band that plays at the biggest festivals – being a Radiohead fan means you feel truly valued by the band you love. The band even gave their fans the chance to download an album for free, though many people paid for it anyway. Why? Because they felt real loyalty to the Radiohead brand. And that’s a legacy that will last decades.
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New businesses and 'silver startups' on the rise
Startup businesses enjoyed a resurgence in 2011, according to the annual Simply Business Start-up Index, which shows the first rise in annual growth since the start of the recession in 2008.
The research finds:
Jason Stockwood, CEO of Simply Business, commented: “Our results suggest that Government initiatives such as Start-up Britain have inspired would-be entrepreneurs to make their business dreams a reality. It’s now crucial that this support and encouragement continues into 2012 so these fledgling businesses can fulfil their potential.”
Here are the findings as an infographic:
Jason Stockwood added: “With ever increasing life expectancy and more flexibility around retirement, it’s interesting that those in the 60 plus age bracket are considering a second career as an entrepreneur. Starting a business can be hugely rewarding at any age and those with so much experience behind them are in a fantastic position to make it a success.
“It is also encouraging to see London is no longer monopolising entrepreneurism and other regions are giving the capital a run for its money. This trend will hopefully continue as aspiring business owners see success stories springing up around them.”
What do you think? Do you find the results encouraging? Are you surprised by any of the findings?
Posted at 08:13 AM in Business Pulse, Comment, Entrepreneurs, Infographics, Recession, Small business news , Small business success, StartUp Britain, Startups, Young Entrepreneurs | Permalink | Comments (4) | TrackBack (0)
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